Too often clients say, “Can we do this?” They are so enamored by what’s new and possible that they don’t stop to ask whether it’s right for the audience, right for the message, and whether it could work.

We about 99 benefits of content marketing. Among the benefits – shorter sales cycle (No. 4), complement to paid advertising (No. 10), and measurable custom conversion tracking (No. 25).

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

When I am asked by companies, I show them the website I worked on regarding content marketing and then search on Google for the  they rank for to show the value of content marketing. This helps them to know the actual benefit of content marketing.